marketing

It can appear as although once an influencer achieves a particular level of fame and notoriety, the inevitable controversy is not as well far behind. It could not appear intuitive, but as an influencer’s follower count rises, their rate of engagement decreases. The largest accounts present dubious access to sprawling mass audiences, whereas smaller accounts can provide extremely targeted possibilities for authentic consumer connections. The good rise of influencer marketing and advertising can largely be attributed to influencers’ potential to interact and engage with a targeted audience on a individual, relatable level. By tracking follower counts on Twitter and Facebook,...